Friendly’s Restaurants Reminds Customers to “Save Room for Ice Cream”with New Advertising Campaign

Iconic brand is back in the spotlight in a familiar, yet fresh way

The biggest menu launch in over a decade features long-time favorites — with a contemporary twist

Hauppauge, NY (April 26, 2022) – The average person’s stomach can hold about a half-gallon of food at one time. Ice cream comes in half-gallon containers. Coincidence? We think not.

Friendly’s Restaurants is encouraging customers to “Save Room for Ice Cream” in a new advertising campaign rolling out this month. The multi-channel campaign coincides with the biggest menu launch in over a decade and the opening of the brand’s first fast-casual concept, Friendly’s Cafe, signaling a new chapter in the evolution of the iconic restaurant chain.

“Friendly’s started as an ice cream shop 87 years ago, and ice cream will always be the heart of the brand. So many guests have fond memories of Friendly’s. We wanted an advertising campaign that could inspire trial among those guests by communicating all the wonderful reasons to visit Friendly’s in a memorable and distinctive way,” said David Ellis, chief marketing officer of Friendly’s Restaurants. “As we continue our journey to restore the brand as an American icon, we’ve made many improvements in the last 18 months. The biggest is launching a great menu with a dozen new items— from burgers to melts to salads. With so much new to try, we thought it was also a good time to remind our guests that you should always Save Room for Ice Cream.”

“Friendly’s started as an ice cream shop 87 years ago, and ice cream will always be the heart of the brand. So many guests have fond memories of Friendly’s. We wanted an advertising campaign that could inspire trial among those guests by communicating all the wonderful reasons to visit Friendly’s in a memorable and distinctive way,” said David Ellis, chief marketing officer of Friendly’s Restaurants. “As we continue our journey to restore the brand as an American icon, we’ve made many improvements in the last 18 months. The biggest is launching a great menu with a dozen new items— from burgers to melts to salads. With so much new to try, we thought it was also a good time to remind our guests that you should always Save Room for Ice Cream.”

“Friendly’s started as an ice cream shop 87 years ago, and ice cream will always be the heart of the brand. So many guests have fond memories of Friendly’s. We wanted an advertising campaign that could inspire trial among those guests by communicating all the wonderful reasons to visit Friendly’s in a memorable and distinctive way,” said David Ellis, chief marketing officer of Friendly’s Restaurants. “As we continue our journey to restore the brand as an American icon, we’ve made many improvements in the last 18 months. The biggest is launching a great menu with a dozen new items— from burgers to melts to salads. With so much new to try, we thought it was also a good time to remind our guests that you should always Save Room for Ice Cream.”

Friendly’s updated menu will make it challenging to save room for ice cream with its 12 new mouthwatering innovative items. Highlights include the Tater Kegs appetizer, $100,000 Cobb Salad, Grilled Chicken Mozza SuperMelt, Dorito’s@ Cool Ranch@ Chopped Cheese Burger, Cheese Skirt Burger, and Bangin’ Beef Stroganoff, and a must-try new Barking Pretzel ice cream flavor.

Friendly’s updated menu will make it challenging to save room for ice cream with its 12 new mouthwatering innovative items. Highlights include the Tater Kegs appetizer, $100,000 Cobb Salad, Grilled Chicken Mozza SuperMelt, Dorito’s@ Cool Ranch@ Chopped Cheese Burger, Cheese Skirt Burger, and Bangin’ Beef Stroganoff, and a must-try new Barking Pretzel ice cream flavor.

Friendly’s updated menu will make it challenging to save room for ice cream with its 12 new mouthwatering innovative items. Highlights include the Tater Kegs appetizer, $100,000 Cobb Salad, Grilled Chicken Mozza SuperMelt, Dorito’s@ Cool Ranch@ Chopped Cheese Burger, Cheese Skirt Burger, and Bangin’ Beef Stroganoff, and a must-try new Barking Pretzel ice cream flavor.

About Friendly’s Restaurants Co, LLC:

Friendly’s Restaurants is an iconic American brand serving signature entrees, burgers, sandwiches and hand-crafted, specialty ice cream desserts in 130 friendly, full service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering everyday value on great tasting food and ice cream creations. Friendly’s Restaurants was acquired by Amici Partners Group, LLC, an experienced investor group with a national and international franchisor background specializing in the restaurant industry. Amici Partners is majority owned by JAMCO Interest LLC, based in Dallas, Texas. For the future, Friendly’s Restaurants has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information, please visit www.friendlysrestaurants.com

About Erich and Kallman:

Erich and Kallman is an award-winning, independent advertising agency founded by former Crispin Porter Bogusky president Steven Erich and Wieden+Kennedy and Goodby Silverstein & Partners veteran Eric Kallman. Their creative pedigree and focus on speed has brought them both AOR assignments and project work for marketers including Disney+, Lucid Motors, Great Wolf Lodge, Hershey, Meineke Car Care, Kelly Services and New Belgium Brewing, among others. Erich and Kallman has been named to Ad Age’s Agency A-List and Adweek’s Fastest Growing Agencies, twice awarded Ad Age’s Small Agency of The Year, and has had its work recognized by the Cannes Lions, Clio Awards, Effie Awards, D&AD, AICP Awards and David Ogilvy Awards. Learn more at https://www.erich-kallman.com

Media Contact:s

Avery Barzizza I BizCom Associates

513.520.3463 | avery@bizcompr.com