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BRIX Hires Vice President of Franchise Sales & Development

Management Restaurants

Over the past decade, BRIX Holdings LLC has established itself as a premier company in the franchise development space. As BRIX continues their focus on growth by specializing in chains that offer superior products, the Dallas-based company is staying ahead of the curb and is excited to announce Luke Mandola Jr. as its new Vice President of Franchise Sales & Development, strengthening its already savvy executive team.

Having joined BRIX in late June, Mandola has hit the ground running by focusing on elevating the company’s already solid efforts in brand expansion. His first big project will be stepping into the early stages of BRIX’s efforts to create and build its new Friendly’s 2.0 prototype store, with the goal of putting the popular brand back on a strong growth plan, which includes new locations and franchise partners in the coming months.

With more than 20 years of restaurant experience, Mandola joins BRIX after a stint at Shipley’s Do-Nuts where he was responsible for current franchisee growth, new franchise prospects, real estate development.

“We have obviously placed growth as one of our key strategic priorities going forward, so bringing on Luke to spearhead that makes this feel like a homerun hire,” said BRIX Holdings CEO Sherif Mityas. “With his experience and track record of success, we’re excited to see him help lead our new franchise sales growth and the development of new locations as we look to achieve our lofty targets in what is sure to be a bright future.”

Thus far in 2023, BRIX has already signed six new franchise agreements, overseen the new brand launch of Pizza Jukebox, the upcoming Smoothie Factory + Kitchen flagship site in North Richland Hills, as well as new Orange Leaf and Red Mango openings with existing franchisees.

For more information, visit www.brixholdings.com.