• Restaurant

Friendly’s Announces Western Massachusetts Drive-thru, Opening October 12



Regan Communications

Alyssa Stevens – astevens@regancomm.com / 617.488.2882

Joanna Roffo – jroffo@regancomm.com / 617.488.2852

Friendly’s Announces Western Massachusetts Drive-thru, Opening October 12

The iconic dining and ice cream brand will introduce a convenient on-the-go dining concept in Westfield

WILBRAHAM, MA (October 8, 2015) – Friendly’s Ice Cream, LLC, the operator of Friendly’s restaurants and a manufacturer of ice cream products distributed in over 8,000 retail outlets, is pleased to announce the upcoming opening of a drive-thru in Western Massachusetts, conveniently located at the Friendly’s restaurant at 21 Southampton Road in Westfield, Mass, right off exit 3 from the Mass Pike. Set to serve breakfast, lunch and dinner to diners on-the-go, the Friendly’s drive-thru will open to the public on October 12.

“We are thrilled to offer our guests a faster, more convenient way to enjoy their favorite Friendly’s food and ice cream products,” said John Maguire, President and CEO of Friendly’s. “Friendly’s looks forward to serving current and new guests a delicious meal coupled with swift service, and we couldn’t think of a better place to bring this new drive-thru concept than to our ’home’ in Western Massachusetts.”

Friendly’s drive-thru in Westfield is an addition to its Southampton Road restaurant, which originally opened in 1986. The drive-thru has one window for car service, while the restaurant, which boasts 3,788 square feet of space, offers 140 seats for those who prefer to enjoy a sit-down meal. The drive-thru will serve guests classic menu items, both alone or in a combo, such as egg and cheese breakfast SuperMelt® sandwiches for a hearty morning meal, Friendly’s Big Beef® Burgers, fresh salads, signature SuperMelt® sandwiches, and of course, a dessert selection including premium ice cream flavors, sundaes and the popular Fribble®.

The Westfield drive-thru is another testament to the bright future of Friendly’s. The brand is celebrating its 80th year in business, and has improved the overall Friendly’s guest experience through a variety of initiatives, including updating menu items, retraining and recertifying staff members, and refreshing the interior and exterior appearances of its restaurants. In April 2015, Friendly’s opened a successful new quick-service restaurant at Logan International Airport in Terminal A, which was the first Boston-area Friendly’s restaurant to open in 12 years. The opening of the brand’s Westfield drive-thru is another key example of how Friendly’s is positioning itself for continued growth in the ever-changing family-friendly dining industry.

About Friendly’s Ice Cream, LLC

Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $500 million and distribution through over 8,000 retail locations. For 80 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels. For additional information please visit www.friendlys.com. In July 2015, ABC’s ‘Made In America’ series celebrated Friendly’s 80thbirthday by highlighting the brand’s Creamery in Wilbraham, Massachusetts during a broadcast of ‘World News Tonight with David Muir.’