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Friendly’s Express Invites Brookline Native Conan O’Brien to Come Home

WILBRAHAM, MASS.; May 25, 2010 – Friendly’s invites comedian Conan O’Brien to stop in for a one-of-a-kind “Cone-an” – a super-tall, five scoop cone of vanilla topped with one scoop of orange sherbet – at the company’s new Friendly’s Express restaurant in Conan’s hometown of Brookline, Mass.

Conan O’Brien will visit Boston during his tour on June 4 and 5. Friendly’s Express opened at 289 Harvard Street in the Coolidge Corner neighborhood of Brookline on April 28, 2010.

“Conan is a hometown hero,” said Friendly’s CEO Ned R. Lidvall. “We wanted to honor him in Brookline with a special ice cream creation. The ‘Cone-an’ pays tribute to the height and orange hair for which Conan is known.”

Friendly’s Express offers a fast, fun way for people on-the-go to get the food they crave, whether eating in or taking food to-go. The restaurant features a limited menu of Friendly’s favorites – like SuperMelt™ Sandwiches, Big Beef® Burgers, salads, Fribbles® and kids’ meals – as well as new additions like the Southwestern Chicken Wrap and the Apple Walnut Chicken Salad – and, of course, Friendly’s signature ice cream desserts. Friendly’s Express is designed for both eat-in and take-out dining, with new packaging to make meals conveniently portable.

Friendly’s Express in Brookline is open from 7:00 A.M. to 11:00 P.M., seven days a week, serving breakfast from 7:00 to 10:30 A.M. Monday to Friday, and 7:00 to 11:00 A.M. Saturdays and Sundays.

About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 75-year operating history, Friendly’s enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.