Friendly’s Express Restaurant to Open in Wareham, Mass. July 7

WILBRAHAM, MASS.; June 30, 2010 – Friendly’s Express, a unit of Friendly’s new fast-casual concept, will open at 2421 Cranberry Highway at Wareham Crossing in Wareham, Mass. on July 7, 2010. The 3,300-square-foot restaurant will seat 80 and will include a patio for seasonal outdoor dining.

Friendly’s Express offers a fast, fun way for people on-the-go to get the food they crave. The restaurant features a limited menu of Friendly’s favorites – like SuperMeltTM Sandwiches, Big Beef® Burgers, salads, Fribbles® and kids’ meals – and, of course, Friendly’s signature ice cream desserts. Friendly’s Express is designed for both eat-in and take-out dining, with new packaging to make meals conveniently portable.

“The strong presence of leading national retailers and the customers they attract drew us to Wareham Crossing,” said Jim Sullivan, Friendly’s vice president of franchising and development. “Friendly’s Express will provide busy moms shopping with their kids, local workers on their lunch breaks or families looking for a quick after-work meal with fresh sandwiches, burgers and salads, along with our signature ice cream treats to enjoy throughout the day. We look forward to being a part of the Wareham community.”

The short service time (an average of six to eight minutes from ordering to service) makes Friendly’s Express perfect for quick but satisfying office lunch breaks, and easy for moms running errands with their children. While guests will place orders at the counter, food will be delivered to each customer’s table. When guests are ready for ice cream, they can place a numbered tag on the edge of their table and a food runner will bring them their desserts.

The bright, cheery Friendly’s Express design incorporates the signature Friendly’s red elements throughout, along with bright tiles and custom pop-art of Friendly’s ice cream creations.

Friendly’s Express in Wareham will be open from 10:30 a.m. to 10:00 p.m., Sunday through Thursday, and 10:30 a.m. to 11:00 p.m. Fridays and Saturdays.

Friendly’s, a family-friendly casual dining chain, will celebrate the company’s 75th anniversary on July 18, 2010. The company currently has more than 500 company- and franchise-owned restaurants in 16 states.

About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 75-year operating history, Friendly’s enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.