Friendly’s Franchisee Purchases Additional New Jersey Restaurants

Wilbraham, Mass., June 6, 2011 — Friendly Ice Cream Corporation, which operates more than 500 company-owned and franchised full-service, family dining restaurants, announced today that Will Haiback has purchased additional restaurants from the company, effective June 6.

The restaurants are located in Morris Plains and Clark. A franchisee since 2004, Haiback owns Friendly’s restaurants in New Providence and Old Bridge. As part of this transaction Haiback will remodel those restaurants and open two (2) new units by December 31, 2013. Friendly’s locations can be found online at www.friendlys.com/locations.

“It is a great time to be part of the Friendly’s brand. With the laser focused leadership of Harsha Agadi and his team the brand is headed in right direction. We look forward to bringing an updated image and great service to the stores,” says Will Haiback, President and Managing Owner.

Friendly’s recently announced the purchase of an additional 32 restaurants in the Tri-State area by New Jersey franchisee J&B Restaurant Partners of NYDMA LLC.

About Friendly Ice Cream Corporation

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment with system-wide sales of $700 million and distribution through more than 4,000 retail locations. With a 75-year operating history, Friendly’s enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.