• Corporate

Friendly’s Ice Cream, LLC Announces 34th Annual ‘Cones for Kids’ Campaign for Easter Seals


Media Contacts:
Kristen Barnfield, Easter Seals
P: 312.726.6200
www.easterseals.com/mediaLynn Bolton, Friendly’s Ice Cream, LLC
P: 413.731.4239
www.friendlys.comFOR IMMEDIATE RELEASE

Fundraiser to Support Easter Seals Camp Friendly’s

Chicago, January 6, 2015 – This week, Friendly’s Ice Cream, LLC launches its 34th annual ‘Cones for Kids’ campaign. The Valentine’s Day fundraiser will benefit 19 Easter Seals Camp Friendly’s programs.

For a $1 donation, Friendly’s provides restaurant guests with five Valentine’s Day cards, redeemable for free Friendly’s Kids Cones or a coupon booklet with money saving coupons. The campaign runs January 6 through February 13, 2015.

Funds raised will support Easter Seals Camp Friendly’s programs where thousands of kids discover their unique talents and realize their potential through activities like swimming, canoeing, hiking, fishing and other programs that give them the confidence to reach for their goals.

Celebrating More Than 30 Years of Cones for Kids
Friendly’s successful ‘Cones for Kids’ campaign is an annual tradition where guests and employees across the restaurant chain help champion children and adults of all abilities. The campaign has raised nearly $28.5 million to date — more than $322,000 in 2014 alone — to benefit Easter Seals Camp Friendly’s program locations across the region.

“Friendly’s is committed to engaging its employees, restaurant guests and local communities in our cause,” said Randy Rutta, President and Chief Executive Officer, Easter Seals. “‘Cones for Kids is the cornerstone of our 34-year-strong partnership.”

John M. Maguire, President and Chief Executive Officer of Friendly’s and Member of Easter Seals National Board of Directors said, “We are proud of our 34 year partnership with Easter Seals. We know that contributions to Easter Seals make it possible for children with disabilities to have a great summer camp experience. Our guests and restaurant teams are excited to begin the 2015 campaign.”

About Friendly’s Ice Cream, LLC
Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment.  Together with its broad franchisee base, the company has system-wide sales of over $500 million and distribution through over 8,000 retail locations.  For 79 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests.  For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels.  For additional information please visit www.friendlys.com.

About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com.