• Corporate

Friendly’s Ice Cream, LLC. Announces Partnership with Forge Worldwide


Regan Communications
Joanna Roffo – jroffo@regancomm.com / 617.488.2852
Ryan Levasseur – rlevasseur@regancomm.com / 617.488.2844

WILBRAHAM, MA (February 3, 2015) – Friendly’s Ice Cream, LLC, the operator of over 250 Friendly’s restaurants and a manufacturer of ice cream products distributed in over 8,000 retail outlets, today announced that it has engaged in a strategic and creative partnership with Forge Worldwide, a Boston-based brand strategy and advertising agency.

Forge Worldwide, whose clients include Rockland Trust, Brigham and Women’s Hospital and Dragon Speech Recognition Software, focuses on building deeper human connections through brand strategy, advertising, and digital and social experiences.

“We are excited to embark on a new chapter for Friendly’s through our partnership with Forge Worldwide,” said Randy Davis, Chief Marketing Officer of Friendly’s Ice Cream. “Utilizing this new agency’s energetic approach to telling our story, we look forward to creating greater relevance and preference in our markets.”

In this new partnership, Forge Worldwide will be providing system support for television, radio, print and out of home advertising. Additionally, Forge will support the Friendly’s team with its Springfield Test project and focus on aiding the brand with its continued resurgence in its core markets.  “As New Englanders, over the years, Friendly’s has played an integral role in many of our family’s celebratory moments,” said Harry Chapin, CEO of Forge Worldwide. “We can’t wait to roll up our sleeves and begin working with this hometown brand.”

About Friendly’s Ice Cream, LLC
Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment.  Together with its broad franchisee base, the company has system-wide sales of over $500 million and distribution through over 8,000 retail locations.  For 80 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests.  For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels.  For additional information please visit www.friendlys.com.