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Ice Cream Lovers Can Scoop Up a Sweet Treat at a Cool Price on Friendly’s “77 Cent Cone Day”

WILBRAHAM, Mass. (Grassroots Newswire) July 12, 2012 – In a tasty twist on the traditional, Friendly’s restaurants are celebrating their 77thAnniversary this year with a special, limited-time offer. On July 21, from 12 noon to 5 pm local time, Friendly’s restaurants will be serving up a single scoop of their famous ice cream in cones or cups for just 77 cents!

“We can’t wait to celebrate our 77th Anniversary with our customers on our ‘77 cent Cone Day’,” said John Maguire, CEO and President of Friendly’s Ice Cream, LLC. “We think of our customers as part of the Friendly’s family – and celebrations are for family!”

The family-friendly restaurant company marks its actual anniversary on July 18, coincidentally just three days after National Ice Cream Day on July 15. “The timing couldn’t be better,” said Maguire. “July is National Ice Cream Month as well as our anniversary month, so we picked Saturday, July 21 as a perfect time to invite our customers to celebrate with us by offering them a delicious single-scoop ice cream cone at a special 77-cent price.”

Friendly’s Ice Cream, LLC, started as a single ice cream shop opened in 1935 by 20 year-old Prestley Blake and his 18 year-old brother Curtis in Springfield, Mass. In the 77 years since then, the brand has grown to encompass 378 company-owned and franchise restaurants, all serving up great food and friendly service – along with their famous ice cream – in a wholesome atmosphere at budget-friendly prices.

“We’re proud of our heritage and grateful to our customers who have made it possible,” said Maguire. “In 2011, our restaurants served up more than 1.63 million scoops of ice cream, a feat which makes us as happy as we hope it made the folks who enjoyed that ice cream. We hope all of our current friends, and some new ones too, will take advantage of our special ‘77 Cent Cone Day’ offer on July 21 from noon to 5 pm to enjoy a 77-cent scoop of their favorite flavor and help us celebrate our 77th Anniversary.”

Friendly’s restaurants are located throughout New England, New York, and New Jersey, as well as parts of Ohio, Pennsylvania, Maryland and Florida. To find a Friendly’s restaurant near you, please visit www.friendlys.com.

About Friendly’s Ice Cream LLC
Friendly’s Ice Cream LLC is a new, vertically integrated restaurant company, with a legendary brand name, serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 7,500 retail locations. For over 76 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly’s has plans for new food and ice cream products and enhanced buildings.