Legacy Brands International Acquires BRIX

Aug 15, 2025 | BRIX, Friendly’s

July 22, 2025 | Cassidy Cavanagh 

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Legacy Brands International, led by Friendly’s franchisee Amol Kohli, has acquired BRIX Holdings, a Dallas-based multi-brand franchising platform.

The deal includes ownership of Friendly’s, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad and Humble Donut Co. Terms were not disclosed. BRIX will remain headquartered in Dallas under CEO Sherif Mityas and its existing leadership team. The acquisition positions BRIX for further national expansion, particularly in the South and Southeast, while also pursuing additional brand acquisitions.

Dilworth Paxson advised Legacy Brands International, and Gibson, Dunn & Crutcher advised the sellers.